SOLUTION: Create a capsule collection in partnership with Leatherman, the go-to brand for pocket tools
DESCRIPTION: Capsule collection - 360° Communication - EMEA
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Upgrade of the signature Texas jeans: made twice as strong and water resistant with TOUGH MAX™ LYCRA® denim, reinforced front pockets feature a bespoke pouch for the collaboration edition of Leatherman’s Piranha 2 tool
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Creation of 3 short films featuring 3 inspirational men embodying the values of Wrangler and Leatherman: the adventurer, the journeyman and the worker
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Important PR coverage
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Communication in store, on the internet, in magazines
