Tommy Hilfiger & Pop-up store

How to reinforce the preppy image of a brand?

SOLUTION : Create unusual preppy co-branded items to be sold in a mobile cottage all around Europe

DESCRIPTION : Co-branding - Communication 360° - Worldwide

  • Creation of a capsule collection of items made in collaboration with 12 major brands: M&M's, 3M, Kodak, etc.
  • Pop-up stores in big cities: Paris, London, New York, Los Angeles, Milan, Amsterdam, Stockholm, Madrid and Brussels
  • Tommy Hilfiger & Pop-up store

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