Tommy Hilfiger & Grace Kelly

How to make an American brand relevant to the French market?

SOLUTION : Find a strong link between the American culture and the French culture

DESCRIPTION : Celebrity - PR - France

  • Sponsoring of YB editions for the publication of "Grace Kelly: a life in pictures", a collection of 200 exclusive pictures taken by Magnum agency
  • Auction celebrated by Pierre Cornette de Saint Cyr. 6 original pictures from the book "Grace Kelly: a life in pictures" generated 22 000€. The sales were donated to Princess Grace Foundation
  • Books "Grace Kelly: a life in pictures" sold in Tommy Hilfiger stores
  • Massive press coverage
  • Tommy Hilfiger x Grace Kelly

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