TEX & Julie Depardieu

How to promote an in-store campaign supporting an association helping women with cancer?

SOLUTION: Make the actress Julie Depardieu the ambassador of the campaign


DESCRIPTION: Good cause - France
  • Carrefour TEX commits to donate 1 euro to ROSE Association for each product sold from the collection of TEX and Bestform Playtex Dim Sans Complexe.
  • The collection will be presented in the beauty catalogs in October 2019 and in April 2020.
  • Communication in store, on the internet and in the press

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