SOLUTION: Make the actress Julie Depardieu the ambassador of the campaign
DESCRIPTION: Good cause - France
Carrefour TEX commits to donate 1 euro to ROSE Association for each product sold from the collection of TEX and Bestform Playtex Dim Sans Complexe.
The collection will be presented in the beauty catalogs in October 2019 and in April 2020.
Communication in store, on the internet and in the press