TEX & Julie Depardieu

How to promote an in-store campaign supporting the fight against breast cancer?

SOLUTION: Make the actress Julie Depardieu godmother of the campaign


DESCRIPTION: Good cause - 360°Communication - France
  • 5% of the sales of the fall/winter 2015 textile collection donated to the Fondation pour la Recherche Médicale for the fight against breast cancer
  • Broadcasting of a TV spot to promote the campaign
  • Shooting of an interview with Julie Depardieu
  • Important press coverage
  • Communication in store, on the internet and in the press

  • 5% des ventes TEX reversées à la Fondation pour la Recherche Médicale contre le cancer du sein
  • TEX interview Julie Depardieu sur son engagement contre le cancer du Sein !

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