Philips & Hussein Chalayan

How to strengthen the relaunch of the Perfect Care irons range?

SOLUTION : Invite one of the most talented fashion designers of the moment as the Perfect Care Endorser

DESCRIPTION : Celebrity endorsement - Communication 360° - France

  • Events around Spring/Summer 2013 fashion show and Fall/Winter 2013 fashion shows
  • Making-of videos
  • Advertorials in ELLE magazine
  • Philips x Hussein Chalayan - Publi Philips Perfect Care 2
  • Philips Perfect Care & Hussein Chalayan - A/W2013 Fashion Show Backstage

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